Spring Marketing is excited to announce our key role in the successful launch of Squire’s Garden Centres’ new loyalty programme. Designed to enhance the customer experience, Friends of Squire’s offers exclusive benefits throughout the seasons through their rewards app, providing unique ways to thank loyal customers for their valued support.
Leveraging our expertise in garden retail loyalty programmes, our team worked closely with Squire’s project team to ensure the app’s success. Additionally, we collaborated with our technology partner, Corby & Fellas, whose expert team played a crucial role in delivering Squire’s cutting-edge rewards app seamlessly and fully integrated into the powerful WinRetail system.
Karen Smith, Head of Marketing at Squire’s, said, “Spring’s experience of garden retail loyalty was significant to providing comprehensive support and guidance throughout every aspect of our Friends of Squire’s loyalty programme. They were not only incredibly professional but also brought a fun and collaborative energy to the project, making the entire experience both productive and enjoyable.”
The immediate impact of the app’s launch was remarkable. Within just days of going live downloads are continuing to grow daily at an impressive rate demonstrating the app's immediate impact at engaging customers with the Squire’s brand.
Vanessa Cranford, Spring’s Director, said “we are thrilled and so very proud to have supported the Squire’s team in their commitment to provide an engaging customer experience through their innovative new rewards app”.
Since 2005, Spring Marketing has been providing loyalty strategies, creative design, and customer engagement campaigns to UK garden centres. Now celebrating 20 years in the industry, we have delivered projects across 100 UK garden centre locations. We are proud to include Squire’s Garden Centres as a key client within our expanding portfolio.
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