Formerly known as Mercury Associates, we were approached by Fortitude to help them launch their new partnership in the Wealth and Finance Sector.
We were involved in the naming process and brand development. With their very personable and unique approach to their clients and sector, we set about coming up with a naming solution that was both current on trend and had an element of solidity and strength.
The brand itself was kept simple, modern and moved away from typical solutions you see within this industry. The brand will now be rolled out to web and other documentation.