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Vanessa's Musings: Membership is Vanity, Active Members are Sanity, and Customer Lifetime Value is King
We’ve all heard garden centre owners (and/or their marketing teams) celebrating the “big numbers” of their membership programmes....
Oct 3
Small Discount, Big Impact: Growing Café Footfall from Garden Centre Shoppers
Objective & Approach The campaign set out to encourage Café-only customers to visit the Garden Centre for the first time - a key step in...
Oct 3
Summer Gifting Is Having a Moment. Are You Ready?
Think gifting is just for Christmas? Think again. The latest HTA Market Update from July 2025 shows gifting sales jumped 4% year-on-year...
Jul 29
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